Provincetown Fudge Factory
Provincetown Fudge Factory, on Cape Cod, MA, underwent a complete branding makeover after a devastating fire in March 2016. To ensure their future, I collaborated with my client to rebrand and upmarket the business. By June 2016, they reopened with a new, exciting look, and sales grew by 23% within a year.
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Provincetown Fudge Factory signature logo.
“Sweetie Pots” packaging design — individual bit-size fudge pods for bulk party orders.
Optional product use example for “Sweetie Pots”.
Various graphic and promotion designs.
“I bagged something...at the Factory” kraft bag with closure sticker.
Assorted “Wicked Nuts” sealable kraft bag.
Custom-designed Salt Water Taffy 1/2 LB box.
Salt Water Taffy 1 LB, and 1/2 LB boxes display at Provincetown Fudge Factory.
Various Provincetown Fudge Factory bags and boxes.
Rebranded Provincetown Fudge Factory exterior.
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Client Deliverables:
Branding and Design: I oversaw the development and installation of a new identity system, redesigned customer-facing touch points, and created a custom Shopify website.
Sales Growth: The rebrand resulted in a 37% increase in year-over-year sales, and exceeded expectations, leading to a doubling and sometimes tripling of production capacity.
Culture: The rebrand energized the in-store team, thrilled to work in a fun, busy environment. The proud owners boast that Fudge Factory is now the go-to place for sweet treats in Ptown!
Creative services provided: Branding, graphic design, retail marketing and advertising, copywriting, web design. [visit site]