Provincetown Fudge Factory
Designed and executed an upmarket rebrand for Provincetown Fudge Factory that included an e-commerce upgrade that revitalized its struggling online sales.
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Provincetown Fudge Factory signature logo.
“Sweetie Pots” packaging design — individual bit-size fudge pods for bulk party orders.
Optional product use example for “Sweetie Pots”.
Various graphic and promotion designs.
“I bagged something...at the Factory” kraft bag with closure sticker.
Playful assorted “Wicked Nuts” sealable kraft bag.
Custom-designed Salt Water Taffy 1/2 LB box.
A variety of custom-designed bags and boxes featuring the “Sweet” theme.
Rebranded Provincetown Fudge Factory exterior signage.
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Client Deliverables & Highlights:
Branding and Design: Managed the creative development and installation of a new identity system, redesigned customer-facing touch points, and created a custom Shopify website.
Sales Growth: The rebrand resulted in a 37% increase in year-over-year sales, and exceeded expectations, leading to a doubling and sometimes tripling of production capacity. “Business has been phenomenal!” according to the proud owners. “Better than ever!”
Culture: The rebrand energized the in-store team, thrilled to work in a fun, busy environment. The proud owners boast that “Provincetown Fudge Factory is now the go-to place for sweet treats in Ptown!”
Creative services provided: Branding, retail marketing and advertising, Shopify website development and inventory database management, graphic design, product photography, copywriting. [Visit site]