Henry & Company
Henry & Company, a popular Provincetown menswear store, needed a rebrand and a website to strengthen its brand identity and launch a new online sales channel.
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Henry & Company’s new signature logo.
Custom shipping packaging enhanced Henry’s new online store experience.
Wrote and conceived Henry’s “Handsome Provisions for the Upwardly Casual” tagline, becoming the high-end menswear store’s philosophy.
Henry & Company-branded padded shipping pouches.
Henry & Company shopper bags and apparel hangtags.
Bag stuffer reminder to shop Henry’s new website year round.
End of season window display sale signage.
A vertical sign solution to comply with Provincetown’s restrictive signage bylaws.
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Client Deliverables & Highlights:
Branding and Design: Design, development and installation of a new store identity system, redesigned customer-facing touch points, and created a custom Shopify website.
Rebrand Ripple Effect: The store rebrand was so successful that many customers returning the next season wondered if the rebranded store was a new shop.
Sales Growth: Within three years, the store's rebranding and the launch of an e-commerce website resulted in a nearly double increase in total store sales.
Creative services provided: Branding, retail marketing and advertising, Shopify website development and inventory database management, graphic design, and copywriting.