ARC Athletics
Revamped ARC Athletics’ branding and marketing to showcase their skilled trainers and define their well-equipped facility as a world-class private workout facility. [Visit ARC site]
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ARC’s new Tribeca location needed a strong, new badge-style logo to anchor its rebrand.
ARC’s new logo on tees and other apparel, became a recognizable brand on Tribeca streets.
The new brand identity displayed on ARC Athletics Tribeca storefront.
Local market media featured a bold black/white/yellow ad campaign with supporting signage.
MEAN GENE & ARC MERCH STORE
Recognizing the strength of his studio’s identity, I developed and designed a merchandise website for Gene Schafer, extending both the ARC Athletics Tribeca and Mean Gene brands across fitness apparel and lifestyle products through a print-on-demand platform.
[Visit Shopify-powered Mean Gene merch site]
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[Visit Shopify-powered Mean Gene merch site]
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Promo to announce the launch of the Mean Gene Merchandise online store.
A variation on an animated Mean Gene logo.
ARC Athletics Tribeca location, made creating a TRIBECA emblazoned tee a no-brainer.
A must-have Mean Gene cap.
The Mean Gene wordmark proved to be an exciting, bold wraparound graphic on several items.
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CLIENT DELIVERABLES:
Creative services provided: Complete rebranding and relaunch initiatives, graphic design, marketing, advertising, copywriting, social media, website design, development and management, product creation and development, eCommerce Shopify Development.