Brooklyn Community Pride Center
Designed and directed a professional branding overhaul for Brooklyn Community Pride Center, a non-profit serving Brooklyn's LGBTQ+ community.
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New Brooklyn Community Pride Center “Tapestry” icon and logo wordmark.
Select pages from recent Brooklyn Community Pride Center annual report.
Concept and creative for “My First Time” aka “My First Pride” promotion.
“My First Time/My First Pride” pocket fan and email campaign.
Event graphics for various BCPC social media campaigns.
“Tapestry” icon, plus alternate colorations and small space BCPC logos.
Wrote/conceived the “Connect to Your Center!” slogan displayed on BCPC business cards.
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CLIENT DELIVERABLES & HIGHLIGHTS:
Project Goal: Rebranding and professionalizing the Brooklyn Community Pride Center to attract more grant funding.
Branding Approach: Creating a professional brand that reflects the organization’s community-focused mission and LGBTQ+ identity.
Project Outcome: Quadrupled grant funding within two years, enabling the organization’s growth and ability to open two new safe spaces, including a 10,000 sq. ft. headquarter in the Major Owens Community Center in Crown Heights, Brooklyn.
Creative services provided: Rebranding, advertising, fundraising campaign design, corporate communications, copywriting, social media marketing, website design and management.