Brooklyn Community Pride Center
For five years, I served as creative director at Brooklyn Community Pride Center, a non-profit serving the Brooklyn LGBTQ+ community. They had a very small operation based in downtown Brooklyn that they wanted to grow. To expand, they needed grants, so a rebrand with a professional polish was an essential goal that aligned with their community-based identity and the positive impact they had on the LGBTQ+ community in Brooklyn.
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Brooklyn Community Pride Center logo.
Alternate colorations, icon and small space Brooklyn Community Pride Center logos.
Select pages from Brooklyn Community Pride Center annual report.
Concept and creative for “My First Time” aka “My First Pride” promotion.
“My First Time/My First Pride” pocket fan and email campaign.
Brooklyn Community Pride Center business cards with “Connect to Your Center!” slogan.
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CLIENT DELIVERABLES:
Project Goal: Rebranding and professionalizing the Brooklyn Community Pride Center to attract more grant funding.
Branding Approach: Creating a professional brand that reflects the organization’s community-focused mission and LGBTQ+ identity.
Project Outcome: Quadrupled grant funding within two years, enabling the organization’s growth and ability to open two new safe spaces, including a 10,000 sq. ft. headquarter in the Major Owens Community Center in Crown Heights, Brooklyn.
Creative services provided: Rebranding, advertising, fundraising campaign design, corporate communications, copywriting, social media marketing, website design and management.